How do you effectively segment your player base for targeted analytics and monetization?
Traditional Segmentation (by spend):
• Whales: Top 1-2% spenders (>$100/month)
• Dolphins: Mid-tier spenders ($10-100/month)
• Minnows: Low/non-spenders (<$10/month)
But this seems too simplistic! I'm exploring multi-dimensional segmentation:
1. Behavioral Segments:
- Core players (daily, high engagement)
- Casual players (2-3x weekly)
- Weekend warriors
- Social players (guild-focused)
- Competitive players (PvP-focused)
2. Lifecycle Stage:
- New users (0-7 days)
- Growing (8-30 days)
- Established (31-90 days)
- Veterans (90+ days)
- At-risk/churning
3. Engagement + Monetization Matrix:
High Engagement + High Spend = VIPs
High Engagement + Low Spend = Potential converters
Low Engagement + High Spend = At-risk whales
Low Engagement + Low Spend = Churn candidates
Questions for the community:
• What segmentation framework do you use?
• How many segments is too many?
• Tools for automated segmentation?
• How do you personalize experiences per segment?
• RFM (Recency, Frequency, Monetary) - still relevant?
Share your segmentation strategies and learnings!