I want to share our success story implementing cohort analysis in our mobile RPG game.
The Challenge: We noticed declining D7 retention (Day 7) at only 12%.
Our Approach:
• Segmented players by acquisition source and behavior
• Tracked cohorts weekly to identify drop-off patterns
• Found that players who completed tutorial had 3x better retention
• Discovered optimal time for first purchase prompt was Day 3
Results after 3 months:
✓ D7 retention improved from 12% to 16.8%
✓ D30 retention doubled from 5% to 10%
✓ Overall ARPU increased by 25%
Key Takeaway: Don't just look at aggregate data. Cohort analysis reveals hidden patterns that can transform your game's performance.
Have you tried cohort analysis? What were your results?